Capability Statement

Do we have the experience, scope & capacity to help improve business?

It’s a logical and fair question. Our answer to this is yes. Absolutely! Below are the core areas that we look at, work through and simultaneously optimise during the Maximising Business Potential programme.

How We Can Help You?

Not only do we bring to the table a world class SME and startup business development programme, but we help to ensure that you are spending time working “on” your business, rather than just “in” your business, with a skilled and dedicated business partner.

Below are our capabilities in each of the 5 areas or “functions” that we work upon with you through our Maximising Business Potential programme. For each of the 5 Workshops (split 2 weeks apart) we work 1 on 1 with the business owner through a full days workshop. This requires a significant investment of time and effort, and as such we are interested in working with dedicated business owners and entrepreneurs.

Click on the plus sign + below to view the detail of our Capabilities

Our Maximising Business Potential capabilities

This Workshop is approximately 6-7 hours in duration with the module and all toolsets provided by BDS.

  • Address why you / we are in business (the fundamentals…)
  • Confirm the goals that you are aiming for as a business owner / startup entrepreneur (sounds silly right?)
  • Discuss business frustrations and the effect of these, and the impact on our goals (more important that you may consider)
  • Strategies in overcoming business frustrations (defined strategies and plans)
  • Business cause and effect model, and the interdependence of your core business functions and how each of these need to operate optimally (a good holistic consideration to always be aware of)
  • Your businesses life cycle and where you are now (a quick consideration of)
  • Development S Curves and the impact on your decision making processes (a quick consideration of)
  • Strategy and the Planning process (the theory of why)
  • Your 2CN (2 Critical Numbers)
  • Business models (a quick consideration of)
  • Your 5, 3 and 1 Year Ideal Situation (the backbone of your business development vision)
  • Your 5, 3 and 1 Year Quantification Cycle (have you heard of?)
  • SWOT, SWOT Matrix and SWOT Action Plans – leading to defined strategies (the power of a properly undertaken SWOT should never be dis-considered)
  • Vision and Mission statements (can these be improved or developed over time?)
  • Articulated goals/defined strategies integrated into your personal Business Plan (template provided by BDS, or BDS will complete if preferred)

This Workshop is approximately 6-7 hours in duration with the module and all toolsets provided by BDS.

  • Revenue Vs Profit
  • Understanding Intelligent Financial Management
  • Understanding Profit Vs Cashflow
  • The Cashflow Statement
  • Terms of Trade
  • Effective strategies to overcome cashflow problems
  • Discounting effects on your profit margin
  • Structuring your Chart of Accounts
  • Key areas of Profit and Loss and Balance Sheet
  • The Ideal Profit and Loss layout – the key to quick and easy ratio analysis
  • Identifying your Profit and Loss groupings
  • The Balance Sheet Structure
  • Key Balance Sheet Ratios – Current Ratio, Quick Ratio, Debtor Turnover, Creditor Turnover, Stock Turnover, Gearing Ratio, Rate of Return.
  • Ratio Analysis
  • Break-even analysis and number of units to make your desired profit
  • Margins Vs Markup
  • Budgeting and Forecasting
  • Your required revenue income per month
  • Key Performance Indicators
  • Management Reporting and Monthly/Weekly Monitoring

This Workshop is approximately 6-7 hours in duration with the module and all toolsets provided by BDS.

  • What is the purpose of Marketing?
  • What appeals to your customers to enquire about your products/services?
  • Your Marketing Objectives
  • Marketing conversion rates and the importance of this metric
  • Key rules to successful marketing
  • Understanding how you benefit your target market
  • Your Target market – Demographics/Psychographics
  • Your benefits and your target market
  • Key messages and Communication methods
  • Monthly marketing activities documented
  • Your marketing budget
  • Developing your Marketing activities and strategies
  • Measuring your marketing activity
  • Integration into Your Business Plan (template provided by BDS)

This Workshop is approximately 6-7 hours in duration with the module and all toolsets provided by BDS.

  • What is the Purpose of Sales, and your Sales team?
  • Sales and production activity
  • Qualifying prospective clients
  • Your Sales Objectives
  • Why do people choose to buy from you?
  • Pre and Post Sales
  • Customer Service
  • Sales Strategies
  • Loss Leaders
  • Value Adding
  • Quantification
  • Testimonials
  • Objections to your product – what/why
  • Sales Collateral
  • Your Sales Cycle
  • The benefits of Quality
  • Your Customer Service Standards
  • Customer Relationship Managers (CRM)

This session is approximately 6-7 hours in duration with the module and all toolsets provided by BDS.

  • Human Resource Management and its impact on the profitability of your organisation
  • Your Entrepreneurial Objective
  • Characteristics of a Champion Team
  • Engaging Staff in YOUR Vision
  • The recruitment process
  • Job descriptions
  • The induction process
  • Training / Education people YOUR way
  • Procedures / Systems / Policies / Processes and the importance of
  • Communicating to a dynamic team
  • Communication methods to assist development of your business culture
  • Commission Incentive Schemes
  • Production
  • Calculating your Ideal selling price
  • Production Process Mapping
  • Time Management
  • Delegation and its importance
  • Stress management

Our sole purpose is to work with business owners to assist in the optimisation of your business into an outperforming, integrated and fully understood entity.

Some of the outcomes that you should expect will include

  • Fully strategised understanding of how to reach your desired profit margin, via quantification modelling your Key Metrics, and how this integrates with your marketing and sales objectives.
  • An improved business culture with improved employee engagement and output/performance
  • A workforce integrated with your businesses plans via the “Staff Copy” of the business plan you will provide your staff.
  • An understanding and the critical appreciation of the importance of strategic analysis and you taking the time to “think” about your business, rather than just “work in” your business.
  • Easy analysis of your businesses performance via ratio analysis of your Profit and Loss statement as well as pre determined Key Performance Indicators
  • Sales Cycle developed and understood by all, as well as many other sales elements developed
  • Marketing Program Developed and budgeted for and understood by all, as well as many other marketing elements developed
  • Net Profit margin, Avg transaction value (spend per sale), number of customers, avg number of times customer spends per year all as key markers, and the cultural importance and impact on the businesses performance of these markers.
  • Higher profitability and greater efficiency, leading to better and a less stressful business life
  • A better product and service
  • A dedicated business partner to talk to, and work on your business with you

Why work with Business Direction Services?

We are a dedicated and passionate business partner, and will assist you to implement subtle yet remarkable change – maximising your businesses potential.

We have worked with small businesses over extended periods of time, implementing our provided methodology and processes, watching our strategies and processes succeed, delivering remarkable value.

We guarantee our service. See here for more information on our guarantee.

BDS believes anything is possible

If you can't undertake our full day 1 on 1 workshops, you can purchase our Business Coaching Workshops online below;

Work through our Maximising Business Potential workshops at your own pace.

For a low cost we will send you the Maximising Business Potential workshop courses, hard-copy, direct to your door. Take the time and work through these when you can and at your own pace. We are also willing to do video calls to go through each of these as a professional services offering (1 hour only per course sold). Please purchase our Workshops (circa 22-30 pages each in length) by purchasing with PayPal (with your Debit or Credit card – no need to create a PayPal account). Prices exclude 20% VAT.  Buy 1 or buy them all here >

Note: During checkout you will be required to agree that you will not reproduce our content in any way or by any method.

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